A Key Factor for The Long-Term Success of Your Company

The world we are today grows so fast some times it’s hard to keep track. Every year new phones, computers, and platforms come up and today’s new best thing will usually be short-lived.

As the world changes and evolves, so must companies.

Reinventing and Adapting

BlackBerry was once a top of the line mobile phone company and I had the pleasure to be a part of one of its TechCenters. But other tech giants like Apple, Google and Samsung took over and BB was left with scaps.

But BlackBerry didn’t go bankrupt.

BlackBerry was acquired by it’s biggest shareholder, Fairfax Financial and now focuses on Privacy, IoT and CyberSecurity.

The market is never static, change is inevitable. Businesses must respond to change through innovation, rebuilding, re-thinking products, services, and systems. Acknowledging the company has to change to match the market needs gives a competitive edge over competitors. It is necessary for business survival.

Excellent firms don’t believe in excellence – only in constant improvement and constant change.

Tom Peters

Adapting means finding new ways to do things and technology helps us find new ways to build processes and systems. For example, IT companies are adopting Agile and Scrum methodologies to make developers share their progress, be aware of what colleagues are working on and make smaller and more frequent deliveries. This helps with finding bugs in the code and deliver better quality products.

Social media completely changed the market and businesses that don’t have a social media presence, basically don’t exist. Every day millions of people search on their smartphone for the nearest restaurant ao where to rent a car.

My startup “Switch Case” focuses on helping your business grow its online presence, get more clients and expand. Don’t leave your business in the dark.

So tell me, what are you doing to re-inventing your business?

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